TY  - BOOK
AU  - Jothi, V.N. 
AU  - Gopu, P.   
TI  - Consumr behaviour
U1  - 658.8342 
PY  - 2007///
CY  - Kanchipuram
PB  - Kakkan Publication
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Consumer behaviour
ER  -