TY  - BOOK
AU  - Jain, Gautam Raj.
AU  - Ahluwalia, Raunica,
TI  - Marketing communications industry: entrepreneurial case studies 
SN  - 9788178298689 
U1  - 658.800954 
PY  - 2008///
CY  - New Delhi 
PB  - Response Books
KW  - Advertising
KW  - India
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
N1  - Includes bibliographical references and index
ER  -