00644nam a22001817a 450000500170000001000150001702000260003203500140005803700130007208200110008510000230009624500850011926000520020427001030025630000350035950000320039470000360042620180131114501.0  aENG-122183  a9789387432321c795.00  aEN-105715  bDBAD/PUB  a658.84  aCateora, R. Philip  aInternational marketing /cby Philip R. Cateora, Mary C. Gilly and John L Graham  aTamil NadubMcGraw Hill Education (India)c2018  a444/1, Sri Ekambara Naicker Industrial Estate, Alapakkam, Porur, Chennai-600116, Tamil Nadu, India  axxxiii, 638p.c24cm(pbk)bill.  aincludes glossary and index  dMary C. Gilly and John L Graham