TY  - BOOK
AU  - Malviya, Subhash
TI  - Advertising management
SN  - 8184350899
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Adhyayan Publishers and Distributors
KW  - Charu Sheel Singh (1955-)
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -