TY  - BOOK
AU  - Malviya, Subhash
TI  - Advertising and promotion
SN  - 8184350910
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Adhyayan Publishers & Distributors
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -