TY  - BOOK
AU  - Malviya, Subhash
TI  - Brand management
SN  - 8184350902
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Adhyayan Publishers & Distributors
KW  - Product management
N1  - Includes bibliographical references and index
ER  -