TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Marketing research: text and cases 
SN  - 0070220875
U1  - 658.83 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -