TY  - BOOK
AU  - Dwyer, F. Robert.
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0070220913
U1  - 658.8  
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
ER  -