TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
AU  - Salwan, Prashant
TI  - International marketing
SN  - 0070666997
U1  - 658.848  
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
N1  - Includes glossary and index
ER  -