TY  - BOOK
AU  - Granger, Russell H.
TI  - The 7 triggers to yes: the new science behind influencing people's decisions 
SN  - 0070229546
U1  - 658.45  
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Business communication
KW  - Persuation (Psychology)
KW  - Management
N1  - Includes bibliographical references and index
ER  -