TY  - BOOK
AU  - Kuruganti, Sandhya
AU  - Basu, Hindol
TI  - Business analytics : : applications to consumer marketing / 
SN  - 978935141598
U1  - 658.4033 
PY  - 2017///
CY  - Noida 
PB  - McGraw Hill Education
N1  - Includes bibliographical references and index
ER  -