TY  - BOOK
AU  - Capon, Noel
AU  - Siddharth Shekhar Singh
TI  - Managing marketing : : an applied  approach 
SN  - 97881265485514
U1  - 658.2 
PY  - 2014///
CY  - New Delhi 
PB  - Wiley India
N1  - Includes index
ER  -