00545nam a22001937a 450000500170000001000130001702000260003003500130005608200110006910000160008024500550009625000110015126000410016227000390020330000320024250000400027465000160031465000210033020170421163536.0  aB-667440  a9789351610182c275.00  aB-667440  a658.82  aGupta C. B.  aAdvertising and personal selling /cby C. B. Gupta  a8th ed  aNew DelhibSultan Chand & Sonsc2015  a23, Daryaganj, bNew Delhie110002  aVarious pagingsc24cm (pbk)  aIncludes bibliographical references  aAdvertising  aPublic relations