TY  - BOOK
AU  - Rai,Alok Kumar
AU  - Rai Alok Kumar
TI  - Customer relationship management: concepts and cases 
SN  - 9788120346956
U1  - 658.812 
PY  - 2013///
CY  - Delhi
PB  - PHI Learning
N1  - Includes index
ER  -