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  <titleInfo>
    <title>Marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Mamoria, C. B.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Suri, R. K.</namePart>
  </name>
  <name type="personal">
    <namePart> Mamoria, Satish</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Allahabad</placeTerm>
    </place>
    <publisher>Kitab Mahal</publisher>
    <dateIssued>1999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xix, 828p ;  24cm(Hb)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by C. B. Mamoria, R. K. Suri [and] Satish Mamoria</note>
  <subject>
    <topic>Marketing -- Management</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">658.8 MAM</classification>
  <identifier type="isbn"/>
  <identifier type="lccn">B-012180</identifier>
  <identifier type="stock number">Cen Lib / Ret</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DPL</recordContentSource>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">En</languageTerm>
    </languageOfCataloging>
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