TY  - BOOK
AU  - Cooper, Donald R
AU  - Schindler, Pamela S
TI  - Marketing research: concept and cases 
SN  - 9780070600911
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing research
KW  - Marketing
N1  - Includes index
ER  -