TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar 
TI  - Consumer behavior
SN  - 08769272410
U1  - 658.8342 
PY  - 1992///
CY  - New Delhi
PB  - Prentice Hall 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes glossary and   index
ER  -