TY  - BOOK
AU  - Gilmore, Fiona
TI  - Brand warriors: corporate leaders share their winning strategies 
SN  - 9780002558679
U1  - 658.827 
PY  - 2000///
CY  - London
PB  - Harper CollinsBusiness
KW  - Brand name products -- Management
KW  - Brand name products -- Management -- Case studies
N1  - Includes index
ER  -