TY  - BOOK
AU  - Rajiv Lal
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi 
TI  - Marketing management: tex and cases 
SN  - 0070603952
U1  - 658.8 
PY  - 2005///
CY  - New Delhi 
PB  - Tata McGraw Hill Publishing Company 
KW  - Marketing management
KW  - Marketing strategies
N1  - Includes index
ER  -