00697nam a22002297a 450000500170000001000130001702000220003003500130005203700160006504000120008108200150009310000140010824501000012226000590022227000440028130000260032550000200035165000260037165000260039770000200042370000240044320170124110216.0  aB-192214  c00.00a0070603952  aB-192214  bCen Lib/Ret  aDPLbEN  a658.8bRAJ  aRajiv Lal  aMarketing management :cby Rajiv Lal, John A. Queslch [and] V. Kasturi Rangan btex and cases /  aNew Delhi bTata McGraw Hill Publishing Company c2005  bNew Delhi a7 west patel nagar e110008  axiii, 811p.c24cm(Hb)  aIncludes index   aMarketing management   aMarketing strategies   aQuelch, John A.  aRangan, V. Kasturi