TY  - BOOK
AU  - Bhattacharyya, Sisir Kumar 
TI  - Marketing management
SN  - 8180180190
U1  - 658.8 
PY  - 2004///
CY  - Jaipur 
PB  - National Publishing House 
KW  - Marketing management
KW  - Marketing environment
N1  - Includes bibliographical references and index
ER  -