TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gary 
TI  - Principles of marketing
SN  - 8120314905
U1  - 380.1 
PY  - 1999///
CY  - New Delhi 
PB  - Prentice Hall of India 
KW  - Marketing
KW  - Marketing -- Marketingpolitik -- Verkauf -- Theorie -- USA
N1  - Includes appendix, glossary and index
ER  -