TY  - BOOK
AU  - Batra, Rajeev 
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 
PY  - 1996///
CY  - New Delhi
PB  - Printice-Hall of India
KW  - Advertising -- Management
KW  - Marketing
N1  - Includes index
ER  -