00688nam a22002417a 450000500170000001000130001702000230003003500130005303700160006604000120008208200150009410000190010924500820012825000110021026000440022127000460026530000330031150000190034465000300036365000140039370000190040770000200042620170124110209.0  aA-933835  c195.00a8120312198  aA-933835  bCen Lib/Ret  aDPLbEN  a659.1bBAT  aBatra, Rajeev   aAdvertising management /cby Rajeev Batra, John G. Myers [and] David A. Aaker  a5th ed  aNew DelhibPrintice-Hall of Indiac1996  bNew Delhie110001aM-97, Cannaught Circus  axiii,754p. :c25cm(Hb)bill.  aIncludes index  aAdvertising -- Management  aMarketing  aMyers, John G.  aAaker, David A.