TY  - BOOK
AU  - Gupta, S.L.
AU  - Ratna, V.V.
TI  - Advertising and sales promotion management: an indian perspective text and cases 
SN  - 8180541118
U1  - 659.1 
PY  - 2004///
CY  - New Delhi 
PB  - Sultan Chand Dropadi Devi Education Foundation 
KW  - Business management
KW  - Marketing communication
ER  -