TY  - BOOK
AU  - Halve, Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners 
SN  - 0761933549
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Sage Publication
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
KW  - Advertising
N1  - Includes index
ER  -