TY - BOOK AU - Reeder, Robert R. AU - Reeder, Betty H AU - Brierty, Edward G TI - Industrial marketing : : analysis, planning, and control SN - 8120312457 U1 - 658.8 PY - 1997/// CY - New Delhi PB - Prentice-Hall of India KW - Marketing KW - Industrial marketing N1 - Includes index ER -