TY  - BOOK
AU  - Kapoor, Neeru
TI  - Television advertising and consumer response : : children buying behaviour 
SN  - 8170999014
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Mittal Publications  
KW  - Television advertising
KW  - Children -- Effect of television advertising on
N1  - Includes bibliographical references and index
ER  -