00670nam a22002057a 450000500170000001000130001702000220003003500130005203700160006504000120008108200150009310000180010824500980012626000430022427000430026730000250031050000500033565000270038565000520041220170124110154.0  aB-128205  c00.00a8170999014  aB-128205  bCen Lib/Ret  aDPLbEN  a659.1bKAP  aKapoor, Neeru  aTelevision advertising and consumer response : cby Neeru Kapoorbchildren buying behaviour /  aNew DelhibMittal Publications  c2003  aA-110, Mohan GardenbNew Delhie110059  axiv,226p. c20cm(Hb)  aIncludes bibliographical references and index  aTelevision advertising  aChildren -- Effect of television advertising on