TY  - BOOK
AU  - Manendra Mohan
TI  - Advertising management : : concepts and cases 
U1  - 659.1 
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Advertising -- Management
KW  - Advertising -- Case studies
N1  - Includes bibliographical references and index
ER  -