TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 8120308778
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing -- Management
KW  - Marketing
N1  - Includes index
ER  -