TY  - BOOK
AU  - Mazzarella, William
TI  - Shoveling smoke: advertising and globalization in contemporary India  
SN  - 9780195670400
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing
KW  - Advertising--Social aspects
N1  - Includes bibliographical reference and index
ER  -