TY  - BOOK
AU  - Bobrow, Edwin E
TI  - The complete idiot's guide to new product development
SN  - 8120315057
U1  - 658.5 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - New products
KW  - BUSINESS & ECONOMICS -- Development -- Business Development
N1  - Includes index
ER  -