TY  - BOOK
AU  - Caywood, Clarke L.
TI  - The handbook of strategic public relations & integrated communications
SN  - 0070593914
U1  - 658.45 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Public relations
KW  - Communication in management
N1  - Includes index
ER  -