TY  - BOOK
AU  - Keegan, Warren J.
TI  - Multinational marketing management
SN  - 0876922140
U1  - 658.8 
PY  - 1980///
CY  - New Delhi
PB  - Printice-Hall of India
KW  - Export marketing -- Management
KW  - Export marketing -- Management -- Case studies
N1  - Includes index
ER  -