TY  - BOOK
AU  - Payne, Adrian
TI  - The essence of services marketing
SN  - 8120309146
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall Of India Private Limited
KW  - Service industries -- Marketing
KW  - Marketing
N1  - Includes index
ER  -