TY  - BOOK
AU  - Cummings, Julian
TI  - Sales promotion: how to create and implement campaigns that really work 
SN  - 8185461422
U1  - 658.81 
PY  - 1989///
CY  - New Delhi
PB  - Universal Book Stall
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -