TY  - BOOK
AU  - Fraser-Robinson, John 
AU  - Mosscrop, Pip 
TI  - Total quality marketing: what has to come next in sales, marketing and advertising 
SN  - 8185814589
U1  - 658.8 
PY  - 1995///
CY  - New Delhi 
PB  - Wheeler publishing 
KW  - Marketing
KW  - Total quality marketing
N1  - Includes bibliographical references and index
ER  -