TY  - BOOK
AU  - Alsop, Ronald
AU  - Abrams, Bill
TI  - The wall street journal on marketing
SN  - 8185274517
U1  - 658.8 
PY  - 1989///
CY  - New Delhi
PB  - Universal Book Stall
KW  - World market
KW  - Corporate Strategies
N1  - Includes bibliographical references
ER  -