TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour: text and cases 
U1  - 658.8342 
PY  - 1999///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Markets -- Consumer Research
KW  - Consumer Behaviour
N1  - Includes bibliographical references
ER  -