TY  - BOOK
AU  - Dennison, Dell
TI  - The advertising handbook for small business
SN  - 8172247400
U1  - 659.19338642 
PY  - 1999///
CY  - Mumbai
PB  - Jaico Publishing House  
KW  - Advertising -- Handbooks, manuals, etc
KW  - Advertising
ER  -