TY  - BOOK
AU  - Balan, K. R.
AU  - Rayudu, C. S.
TI  - Public relations in action
SN  - 8186104267
U1  - 659.2 
PY  - 1996///
CY  - New Delhi
PB  - Beacon Books
KW  - Public relations
KW  - Publicity
ER  -