TY  - BOOK
AU  - Narayan, B.
TI  - Executive's handbook of modern marketing
SN  - 8172730144
U1  - 658.8 
PY  - 2000///
CY  - Delhi
PB  - Authors press 
KW  - Marketing
KW  - Handbook
KW  - Executive marketing
N1  - Includes index
ER  -