TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen 
AU  - Thearling, Kurt 
TI  - Building data mining applications for CRM
SN  - 0070402736
U1  - 658.4038 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company 
KW  - Data Mining
KW  - Decision support system
N1  - Includes glossary, bibliographical references and index
ER  -