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  <titleInfo>
    <title>Building data mining applications for CRM</title>
  </titleInfo>
  <name type="personal">
    <namePart>Berson, Alex</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Smith, Stephen</namePart>
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  <name type="personal">
    <namePart>Thearling, Kurt</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
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    <publisher>Tata McGraw-Hill Publishing Company</publisher>
    <dateIssued>2000</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxvii, 510p. 24cm(Hb)</extent>
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  <note type="statement of responsibility">by Alex Berson, Stephen Smith [and] Kurt Thearling </note>
  <note>Includes glossary, bibliographical references and index</note>
  <subject>
    <topic>Data Mining</topic>
  </subject>
  <subject>
    <topic>Decision support system</topic>
  </subject>
  <classification authority="ddc">658.4038 BER</classification>
  <identifier type="isbn">0070402736</identifier>
  <identifier type="lccn">B-026906</identifier>
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