TY  - BOOK
AU  - Moorthi, Y L R
TI  - Brand Management: the Indian context 
SN  - 8125907394
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Health products -- Marketing
KW  - Brand name products -- Management
N1  - Includes index
ER  -