TY  - BOOK
AU  - Kapur, S.K.
TI  - Marketing management : in the indian context: Theory process and practice 
SN  - 818570113
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - S.K. Publishers
KW  - Marketing
KW  - Marketing--Management
N1  - Includes bibliographical reference and index
ER  -