TY  - BOOK
AU  - Mittal, V.K. 
AU  - Mittal, Shailja 
TI  - Priciples of marketing: for B.com. II year students 
SN  - 8182960177
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Arya publishing company 
KW  - Marketing--Principles
KW  - Business studies
ER  -