TY  - BOOK
AU  - Nath, Dhruv
TI  - The nuts and bolts of CRM: customer relaionship management 
SN  - 0070499640
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Customer response centre
KW  - Managing campaigns enterprise marketing automation
N1  - Includes index
ER  -