TY  - BOOK
AU  - Dholakia, Nikhilesh 
TI  - Marketing management: cases and concepts 
SN  - 333901750
U1  - 658.8 
PY  - 1978///
CY  -  Delhi
PB  - Macmillan company 
KW  - Marketing management
KW  - Marketing analysis
N1  - Includes appendix
ER  -